Source: Bazaarvoice Shopper Experience Index 2022 And using data from the Bazaarvoice Network, we found when shoppers engage with UGC on best-in-class sites, brands and retailers experience a 144% lift in conversions.īenefits of incorporating UGC. 78% of shoppers worldwide trust online product reviews, and nearly 40% rely on reviews to inform purchase decisions, according to Bazaarvoice research. Encouraging UGC and customer reviews keeps your product pages fresh with new content, and websites with regularly updated content that’s rich in keywords rank higher.Ĭustomer ratings, reviews, and social content also let you foster a dialogue with shoppers and reduce return rates. For one, it enhances the discoverability of your products and boosts sales.įor two, UGC helps brands boost their SEO traffic. Use user-generated content to enhance product discoveryĮnsuring that your product pages feature user-generated content (UGC) offers a wealth of benefits. The higher you appear in search results, the more products you will sell on Walmart Marketplace. Adding the relevant Walmart Marketplace built-in product attributes, such as clothing size groups or colors, helps your items stand out when consumers search. Using the right keywords to highlight a few product features also helps shoppers browse easier. You may need to do a little research - such as checking out your competitors’ product pages- to find which keywords will work best. In the product descriptions, add several relevant keywords. Include multiple high-quality, professional images on each product page and consider adding a video showing the product in action to increase traffic. Getting more reviews is one way brands can improve where their products show up, giving them more clicks to their products Shariq Hasan, Associate Manager, E-commerce Merchandising Operations at Walmart Canada The suggested naming structure includes the brand name, size specs, a defining quality, the item’s name and style, and quantity. Product names should be 50 to 75 characters and clearly state exactly what you’re selling. Walmart uses algorithms to rank products based on the number of sales and views, and how your page displays the product name, images, features, description, and attributes. So, you need to optimize your product pages for SEO. To increase sales, your products need to show up in a shopper’s search results. An SEO strategy ensures your products get noticed 4 ways to sell on Walmart MarketplaceĪs a business that partners with Walmart, we’re well positioned to guide you on how to sell on Walmart Marketplace. Now that you have your product pages up, there’s several ways to optimize your Walmart Marketplace listings. Set up your profile for shoppers to see.Once approved, register and create an account on the platform.Begin the application process, where you tell Walmart about your business and the kinds of products you sell (that can be found here).First steps for selling on Walmart Marketplace Douglas McMillion, said that online sales during the pandemic accelerated by “two to three years in some cases,” and he expects that growth to continue. sees 100 million unique visitors each month, and it keeps growing. It will also help you grow your audience, build a following of your own, and drive sales. Selling on Walmart Marketplace lets you tap into the retailer’s massive customer base and reputation as a well-known, trusted source for high-quality items. The Walmart seller Marketplace is an online platform that allows third-party sellers to list their products on. One of the best ways to make that dream a reality is to start selling on Walmart Marketplace. But for many brands, getting into Walmart is a faraway dream. For you and I, getting into Walmart is as easy as stepping through the door.
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